January 2012

IMPACT: Out Last Stand

Our Last Stand: The Ironworker as Marketer

Have you ever been on a date?  Or on a job interview?  Then you're a marketer.

Marketing is just another important method IMPACT employs to reach President WiseÕs ten-year goal goal: Double our market share!

Earlier this year, IMPACT hosted a pilot seminar called "Our Last Stand: The Ironworker as Marketer" in Orlando, Fla., conducted by widely acclaimed union construction advocate Mark Breslin. The seminar is designed to harness the brainpower, manpower, and passion of business managers by giving them the skills to "sell" our superior training and workmanship to customers, to non-union contractors, and to signatory contractors through more effective relationship-building and marketing techniques.

Over the past few months, IMPACT has reviewed and perfected the program, and it is now ready to be conducted for business managers all across North America. The IMPACT course consists of a full eight-hour seminar, outlining some specific techniques ironworkers should use to market themselves. The seminar is designed strictly for business managers, and includes dozens of valuable discussions, including information on branding, marketing basics, maintaining working relationships, and creating marketing plans. The goal of the seminar is to for local unions to use the tools in the seminar to create a positive ironworker brand name and turn this brand into more jobs, more contractors, and more market share!

The IMPACT course stresses that ironworkers must create a foundation for our customers to understand why ironworkers are the best possible investment for their projects.
Ironworkers who attended the pilot course this May called the seminar "excellent" and "a home run." Larry Brown, district council president of the Southeastern States, said, "This is a face-to-face business, and I firmly believe that we need to meet with our current and potential customers and explain how we add value to their operations."

IMPACT offers the seminar at no charge to local unions.

Sample videos of Breslin's pilot seminar are available on the IMPACT homepage, as well as on YouTube at www.youtube.com/ironworkersimpact.

District council presidents can contact Kevin Hilton at khilton@impact-net.org, or (800) 545-4921 with questions about "The Ironworker as Marketer," or to schedule a seminar.

Please contact Kevin Hilton at khilton@impact-net.org, or (800) 545-4921 if you have questions about "The Ironworker as Salesman," or if you would like to schedule a seminar.