February 2015

IMPACT Continues to Grow Our Market Share and Future

As the economy gains steam, the labor and management funded resources of IMPACT are playing an instrumental role in our growth and the safety of our members. The annual report contained in this issue presents the multi-faceted programs the Iron Workers Union and its contractor partners have initiated on your behalf to improve the future for you and your families. 

From the contractor college growing and improving our contractor base, to the member off-the-job accident benefits, and our new Safety Trained Supervisor credentials, the broad spectrum of programs all share and contribute to IMPACT’s founding vision of delivering more opportunities for our members and contractors. One of the more dramatic initiatives translating into more man-hours is the campaign to dispel old myths and perceptions about union labor and educate users as to your professionalism and the management expertise of our contractors. Our strategy, as illustrated by the following old adages, is simple.

“If you do not define who you are, then someone else will.” Through IMPACT’s marketing campaigns, the Iron Workers and contractors are no longer the best-kept secret. The secret is out. Our pride and work ethic is on display. Our safety and training are well documented. Your skill and productivity are setting the standard for the industry and we are winning converts. Young people entering the trade, unorganized ironworkers coming over, new contractors signing up, and owners recognizing our value to their projects — are fueling our resurgence. Your hard work is paying off and IMPACT is telling our story through webcasts, social media, publications, presentations, press releases and word of mouth. 

“If you’re not at the table, you’re on the menu.” Every sector of our economy — industrial, commercial, highway, public or private — has its own management groups and associations where they discuss best practices and results regarding the construction of their facilities. It may be the Construction Users Roundtable (CURT), the American Petroleum Institute (API), the American Fuel & Petrochemical Manufacturers (AFPM), Pharmaceutical Research and Manufacturers of America (PhRMA), Construction Industry Institute (CII) or a host of others that are well attended by industry representatives and contractors. Industry trade shows such as the World of Concrete, Power Gen, Construction Managers Association of America, Metal Building Contractors and Erectors Association, or the North American Steel Construction Conference (AISC) provide access to purchasers who may know little, if anything, about the Iron Workers, our training or the value we can bring to their operations. 

These events create opportunities for local union leadership to meet and establish 
relationships with future contractors, suppliers and customers. Through the International, IMPACT and the building trades, we will take every opportunity to get our resume and your accomplishments in front of the decision makers. 

These efforts, along with other business development initiates, are paying dividends in jobs and will continue to do so as the programs spread across North America. Our competition does not like seeing us with customers, does not like being compared to our standards and is eager to use any opportunity to discredit our work. We cannot claim to be the best if we are not the best. Keep up the good work, keep everyone safe and more doors will open because the secret is out.

Thank you for helping to build our great union.